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An integrated brand identity for a family of Vietnamese restaurants

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“I met Kevin in 2011 when I was introduced to by David Archer Architects. I was looking to build modern but authentic restaurant in Soho, together with a new Vietnamese sandwich deli.

The design that Kevin brought to us, to work with David’s design, was a perfect match and successful. For the Deli, it says our message about a delicious deli in a modern Asian setting and concept. In Soho, we became a very first branded Vietnamese Restaurant in term of food quality and design. Kevin has helped us from the colour theme, signage to menu, which is now a great success.

Taking that success further, Kevin has come to change Cay Tre Old St and Viet Grill, with a new approaching of modern font, creative menu setting, promoting dishes with good margin in a very engineered mind layout, helped to sell dishes with high margin in by a well and thoughtful design menu, in a very modern but still authentic Asian design. The company was going stronger and stronger, sales was up by 15% alone, and Kevin has made our restaurants and deli to be looked branded in an exotic way.”

 Hieu Bui, Owner/Manager, Vietnamese Kitchen  

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Selected Projects

Vietnamese KitchenBrand Realisation

Julia Burness JewelleryBrand Transformation

BabajaanBrand Transformation

ApostropheWebsite Transformation

PetosevicBrand Transformation

Compare the MarketBrand Positioning

HabitatWebsite Transformation

SwissairUX Prototype

WORK FOR/WITH

Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum

SELECTED CLIENTS

Apostrophe
Archer Humphryes Architects
European Design Centre

Le Pain Quotidien
Vietnamese Kitchen
Swissair

CREATIVE FOCUS

Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation



contact me
kevin[at]kevinhelas.com

BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site