Transforming spam into fashion
brand concept realisation

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Spamshirt was the brainchild of myself and Markus Boeniger of Zurich-based weblotion. An online concept which transforms spam messages into stylish tshirts.
I created the identity, print and website design and managed a series of promotional events. In the process, Spamshirt became a web phenomena, attracting
global sales and attention.

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Selected Projects

Vietnamese KitchenBrand Realisation

Julia Burness JewelleryBrand Transformation

BabajaanBrand Transformation

ApostropheWebsite Transformation

PetosevicBrand Transformation

Compare the MarketBrand Positioning

HabitatWebsite Transformation

SwissairUX Prototype

SpamshirtConcept Creation

Keu Banh MiBrand Realisation

Identity DesignBrand Generation

WORK FOR/WITH

Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum

SELECTED CLIENTS

Apostrophe
Archer Humphryes Architects
European Design Centre

Le Pain Quotidien
Vietnamese Kitchen
Swissair

CREATIVE FOCUS

Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation



contact me
kevin[at]kevinhelas.com

BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site