www_petosevic

A complete rebrand for
a global IP company

phonetics_1

I worked with the Managing Director and the team at Petosevic to rebrand the Global IP company, unearthing a vision 'to create a sense of stability from which corporations and individuals can flourish in Eastern Europe.' It represented a sea change in how the company saw themselves, and how they presented themselves to the world. From this starting point, I developed a complete brand identity solution including their website.

petosevic guide
Serbian tennis player Novak Djokovic waves to the crowd during a mass celebration in Belgrade

“We had double digit growth in revenue in the period from 2009-2013, after we launched our brand in May 2009. Granted, we provide quality service but in order to distinguish ourselves from the competition in 30 countries of Eastern Europe, we needed a new image. Kevin helped us accomplish this, with much success.”

 
Tanja Diklic,
Head of Marketing and Business Development

concepts_v3

Selected Projects

Vietnamese KitchenBrand Realisation

Julia Burness JewelleryBrand Transformation

BabajaanBrand Transformation

ApostropheWebsite Transformation

PetosevicBrand Transformation

Compare the MarketBrand Positioning

HabitatWebsite Transformation

SwissairUX Prototype

WORK FOR/WITH

Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum

SELECTED CLIENTS

Apostrophe
Archer Humphryes Architects
European Design Centre

Le Pain Quotidien
Vietnamese Kitchen
Swissair

CREATIVE FOCUS

Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation



contact me
kevin[at]kevinhelas.com

BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site