A complete rebrand for
a global IP company

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I worked with the Managing Director and the team at Petosevic to rebrand the Global IP company, unearthing a vision 'to create a sense of stability from which corporations and individuals can flourish in Eastern Europe.' It represented a sea change in how the company saw themselves, and how they presented themselves to the world. From this starting point, I developed a complete brand identity solution including their website.

petosevic guide
Serbian tennis player Novak Djokovic waves to the crowd during a mass celebration in Belgrade

“We had double digit growth in revenue in the period from 2009-2013, after we launched our brand in May 2009. Granted, we provide quality service but in order to distinguish ourselves from the competition in 30 countries of Eastern Europe, we needed a new image. Kevin helped us accomplish this, with much success.”

 
Tanja Diklic,
Head of Marketing and Business Development

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Selected Projects

Vietnamese KitchenBrand Realisation

Julia Burness JewelleryBrand Transformation

BabajaanBrand Transformation

ApostropheWebsite Transformation

PetosevicBrand Transformation

Compare the MarketBrand Positioning

HabitatWebsite Transformation

SwissairUX Prototype

SpamshirtConcept Creation

Keu Banh MiBrand Realisation

Identity DesignBrand Generation

WORK FOR/WITH

Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum

SELECTED CLIENTS

Apostrophe
Archer Humphryes Architects
European Design Centre

Le Pain Quotidien
Vietnamese Kitchen
Swissair

CREATIVE FOCUS

Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation



contact me
kevin[at]kevinhelas.com

BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site