An integrated brand identity for
London's leading Banh Mi deli chain

KeuLW_identity_v6

Brand identity for Keu, part of the Vietnamese Kitchen family of restaurants, which
has since expanded to three locations across London. The original identity comprised a logotype and lotus flower variation, which has since evolved into the simple type-only signature. Work has included printed menus, packaging, staff aprons and uniforms,
signage and assorted promotional material to spread the word about the delicious Vietnamese baguette. Keu means 'that's fantastic.'

KeuCity_16_EDIT
KeuCity_3
KeuLW_identity_v6
KeuLW_identity_v6
KeuLW_identity_v6
KeuLW_DeliveryMenu2

“The design that Kevin brought to us, to work with David’s design,
was a perfect match and successful. For the Deli, it says our message about a delicious deli in a modern Asian setting and concept."

Hieu Bui
Owner/Manager

KeuLW_DeliveryMenu
KeuCity_10
KeuCity_montage_1
KeuCity_11
Keu_Soho_window
KEU_ABoard_Posters
KEU_ABoards

Selected Projects

Vietnamese KitchenBrand Realisation

Julia Burness JewelleryBrand Transformation

BabajaanBrand Transformation

ApostropheWebsite Transformation

PetosevicBrand Transformation

Compare the MarketBrand Positioning

HabitatWebsite Transformation

SwissairUX Prototype

SpamshirtConcept Creation

Keu Banh MiBrand Realisation

Identity DesignBrand Generation

WORK FOR/WITH

Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum

SELECTED CLIENTS

Apostrophe
Archer Humphryes Architects
European Design Centre

Le Pain Quotidien
Vietnamese Kitchen
Swissair

CREATIVE FOCUS

Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation



contact me
kevin[at]kevinhelas.com

BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site